THE ECONOMIC IMPACT AND ADOPTION RATE OF DIGITAL FARMING ADVISORY PLATFORMS AMONG SMALLHOLDER FARMERS IN INDONESIA A SURVEY STUDY

Nahri Idris (1), Cedric Butler (2), Sarah Al-Jabri (3)
(1) Universitas Jambi, Indonesia,
(2) University of The Bahamas, Bahamas,
(3) American University of Kuwait, Kuwait

Abstract

Digital Farming Advisory Platforms (DFAPs) are posited to help Indonesian smallholders, but their real-world adoption and economic efficacy are unverified. A significant gap exists between the technology’s promise and its practical implementation. This study sought to: (1) empirically quantify DFAP adoption rates, (2) rigorously evaluate their economic impact on farm yield and net income, and (3) identify key drivers of adoption. A cross-sectional survey (N=1,240) was conducted in three Indonesian provinces. We employed logistic regression to identify adoption predictors and Propensity The adoption rate was low (25.0%), with a high rejection rate (33.5%). Digital literacy and education were the strongest predictors. The PSM analysis confirmed that adoption yields significant economic benefits, including a 14.2% increase in crop yield and higher net income (p < .01). The findings present a critical paradox: DFAPs are economically effective, but benefits are captured only by a digitally literate “farmer elite.” This “digital divide” mandates a policy shift from technology-centric investment to human-centric interventions focused on digital literacy.


 

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Authors

Nahri Idris
nahri_idris@unja.ac.id (Primary Contact)
Cedric Butler
Sarah Al-Jabri
Idris, N., Butler, C. ., & Al-Jabri, S. (2025). THE ECONOMIC IMPACT AND ADOPTION RATE OF DIGITAL FARMING ADVISORY PLATFORMS AMONG SMALLHOLDER FARMERS IN INDONESIA A SURVEY STUDY. Techno Agriculturae Studium of Research, 2(4), 228–244. https://doi.org/10.70177/agriculturae.v2i4.2673

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