Journal of Loomingulisus ja Innovatsioon

The "Dark Side" of Creativity: Exploring the Relationship Between Creativity and Unethical Behavior

Miftahuddin Miftahuddin — 2025-12-24

The growing body of research on creativity has traditionally highlighted its positive contributions to innovation and problem-solving, yet recent studies suggest that creativity may also facilitate unethical behavior. This study investigates the “dark side” of creativity by examining how creative potential and creative self-efficacy relate to morally questionable decision-making in organizational contexts. The research aims to clarify whether creativity inherently increases individuals’ capacity to rationalize misconduct or whether situational factors moderate this relationship. A mixed-method design was employed, combining a quantitative survey of 312 employees from diverse professional sectors with qualitative vignette-based interviews to probe moral reasoning processes. The findings indicate that higher creativity scores correlate with greater justification of rule-bending behaviors, particularly when individuals perceive ethical norms as ambiguous or organizational climates as permissive. However, creativity did not uniformly predict unethical actions; rather, the effect was contingent upon motivational orientations and moral disengagement tendencies. The study concludes that creativity is a dual-edged construct—capable of generating both adaptive and maladaptive outcomes—highlighting the need for ethical scaffolding in creative work environments. These insights contribute to a more nuanced understanding of creativity beyond its celebrated positive dimensions.

The Intersection of Art and Technology: A Study on Generative AI and its Implications for Human Creativity

Hary Murcahyanto — 2025-12-24

The emergence of generative artificial intelligence (AI) has redefined the boundaries between artistic creation and computational design, prompting critical debates on the evolving nature of human creativity. The rapid advancement of AI tools capable of producing visual art, music, and literature challenges traditional notions of authorship, originality, and aesthetic value. This study aims to explore the intersection of art and technology by examining how generative AI transforms creative processes and influences artistic identity. A qualitative research design employing case studies and thematic analysis was utilized to investigate the experiences of 15 artists and designers who integrate AI-based tools, such as DALL·E, Midjourney, and ChatGPT, into their creative workflows. Data were collected through in-depth interviews, artifact analysis, and digital ethnography. The findings reveal that generative AI functions as both a collaborator and a disruptor expanding creative possibilities while raising ethical and philosophical questions about human agency in artmaking. Participants reported enhanced productivity, conceptual exploration, and aesthetic experimentation, yet also expressed concerns about the loss of emotional authenticity and authorship. The study concludes that generative AI represents a paradigm shift toward co-creative art, necessitating new frameworks for understanding creativity, ethics, and digital aesthetics in the post-human era.