DIGITAL FINANCIAL RESPONSIBILITY AND ISLAMIC BEHAVIORAL ECONOMICS: NUDGING ETHICAL CONSUMERISM IN MUSLIM SOCIETIES
Abstract
This study explores the intersection of digital financial responsibility and Islamic behavioral economics in promoting ethical consumerism within Muslim societies. The rapid expansion of digital financial technologies has significantly influenced consumption patterns and economic decision-making among Muslim consumers. However, this transformation does not always align with the ethical principles of prudence, justice, and sustainability rooted in the maq??id al-shar?‘ah. Utilizing an Islamic behavioral economics approach, the research investigates the effectiveness of ethically grounded "nudging" strategies to encourage digitally responsible and morally conscious consumer behavior. The study employs a mixed-methods approach, including literature analysis, user perception surveys, and case studies on digital platforms that integrate Shariah principles. The findings reveal that digital interventions designed with Islamic moral cues, social norms, and hisbah-based accountability mechanisms can enhance ethical awareness, self-regulation, and sustainable consumption practices. This research contributes both conceptually and practically to the development of a Shariah-compliant digital financial ecosystem aligned with Islamic ethical values and sustainable development goals.
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