ROSDIANA, Anisa; TANAKA, Kaito; KOBAYASHI, Riko. THE PARADOX OF AI PERSONALIZATION: DECIPHERING THE INTERPLAY BETWEEN ALGORITHMIC CUSTOMIZATION AND CONSUMER PRIVACY ANXIETY IN E-COMMERCE. Journal Markcount Finance, [S. l.], v. 4, n. 3, p. 187–204, 2026. DOI: 10.70177/jmf.v4i3.3880. Disponível em: https://research.adra.ac.id/index.php/jmf/article/view/3880. Acesso em: 8 sep. 2026.