Jensen, L., Haeun, L. and Hendriks, P. 2025. THE PROCEDURAL GENERATION OF LUDIC NARRATIVES: AN INNOVATIVE TECHNOLOGICAL APPROACH TO DYNAMIC STORYTELLING IN GAME DESIGN. Journal of Social Entrepreneurship and Creative Technology. 2, 6 (Dec. 2025), 350–363. DOI:https://doi.org/10.70177/jseact.v2i6.2968.