Journal of Social Entrepreneurship and Creative Technology

Social Networks and Social Support in the Success of Creative Startups

2024-12-15T12:34:12+07:00

The success of creative startups is influenced by various factors, including the role of social networks and social support. As these ventures typically involve innovative ideas and high uncertainty, the social connections entrepreneurs establish can provide essential resources, knowledge, and emotional support. Understanding the impact of these social relationships on startup success is critical for entrepreneurs, investors, and policymakers aiming to foster a conducive environment for growth in creative industries. This study aims to explore the influence of social networks and social support on the success of creative startups. It seeks to identify the types of social support that entrepreneurs rely on, the networks they engage with, and how these factors contribute to their business growth and sustainability. A mixed-methods approach was employed, combining both quantitative and qualitative research methods. Data was collected through surveys of 100 creative entrepreneurs in Indonesia, followed by in-depth interviews with 15 startup founders. The analysis involved statistical techniques to identify patterns in network usage and social support, alongside thematic coding for qualitative insights. The findings reveal that social support, particularly from professional networks and mentorship, is crucial for overcoming challenges in the early stages of startup development. Entrepreneurs with strong connections to industry peers, investors, and mentors reported higher levels of success in securing funding and achieving market growth. Emotional support from family and friends was also found to play a significant role in maintaining resilience and motivation. Social networks and support systems are essential drivers of success for creative startups. Entrepreneurs who actively cultivate these networks tend to navigate challenges more effectively and sustain long-term business growth.

University-Industry Partnership in Encouraging Innovation in the Field of Creative Technology

2024-12-15T12:37:01+07:00

The increasing importance of innovation in the field of creative technology has prompted the need for stronger collaboration between universities and industries. These partnerships have become essential in bridging the gap between academic research and real-world applications, particularly in creative industries such as digital media, design, and technology. However, despite the potential benefits, the dynamics and effectiveness of university-industry partnerships in fostering innovation have not been fully explored. This research aims to examine how these partnerships encourage innovation within the creative technology sector, specifically focusing on the challenges, strategies, and outcomes of such collaborations. The study employs a mixed-methods approach, combining qualitative case studies of successful university-industry partnerships with quantitative surveys from stakeholders involved in creative technology ventures. Data were collected from universities, tech companies, and innovation hubs to assess the extent to which partnerships contribute to technological advancements, skill development, and economic growth in the creative technology sector. The findings reveal that university-industry partnerships play a crucial role in fostering innovation by providing access to cutting-edge research, resources, and a skilled workforce. These collaborations also help overcome challenges such as funding, market access, and technological expertise. However, the study also identifies barriers such as lack of communication, differences in organizational culture, and mismatched goals between academic institutions and industries. In conclusion, university-industry partnerships significantly contribute to innovation in creative technology but require a more structured approach to enhance their impact. Improving communication and aligning objectives are key to ensuring sustainable and effective collaboration.

The Role of Business Incubators in Facilitating the Growth of Creative Startup Companies

2024-12-15T12:41:58+07:00

The rise of creative startups has become an important phenomenon in today’s entrepreneurial landscape. These companies, often operating in industries such as design, media, technology, and entertainment, play a crucial role in driving innovation and economic growth. Business incubators have emerged as key players in supporting the development and growth of these startups by providing essential resources, mentoring, and networking opportunities. However, the specific role and impact of business incubators on creative startups remain underexplored, particularly in the context of their long-term growth and sustainability. This study aims to examine the role of business incubators in facilitating the growth of creative startup companies. It seeks to understand how incubators contribute to the development of creative industries by providing both tangible and intangible support to entrepreneurs. The research adopts a mixed-methods approach, utilizing both qualitative interviews with incubator managers and creative entrepreneurs and quantitative surveys to assess the impact of incubator support on startup performance. Data was collected from several business incubators in key startup hubs. The findings indicate that business incubators play a critical role in providing creative startups with access to funding, mentorship, networking opportunities, and workspace. Startups that participated in incubator programs showed significantly higher rates of growth, innovation, and market readiness compared to those outside the incubators. Business incubators are essential for the success and growth of creative startups. Their support mechanisms help bridge the gap between idea development and market execution, contributing to the overall success and sustainability of creative industries.

The Influence of Tiktok as A Social Media Marketing, Consumer Perceptions, and The Role of Consumer Ethnocentrism on Buying Interest in Local Products (Case Study of MSME Consumers in Yogyakarta)

2024-12-07T21:23:40+07:00

This research uses a quantitative approach based on positivist philosophy, specifically utilizing survey-based methods to investigate certain populations or samples. This research aims to dig deeper into data regarding consumers of MSMEs (Micro, Small, and Medium Enterprises) in Yogyakarta. The research methodology involved simple random sampling and incidental sampling to assess the extent to which TikTok, as a social media marketing platform (X₁), consumer perceptions (X₂), and the role of consumer ethnocentrism (X₃) influence purchase intention of local products (Y) among MSME consumers in Yogyakarta. Primary data were obtained through questionnaires filled out directly by respondents, while secondary data came from various sources such as books, journals, and research findings relevant to the object of research. The research population includes TikTok application users who are also MSME consumers in Yogyakarta. Multiple linear regression analysis was used as an analytical tool to reveal the effect of the independent variable on the dependent variable. The results showed that the T-test results confirmed the significant influence of TikTok as a social media marketing platform, consumer perceptions, and the role of consumer ethnocentrism on the purchase intention of local products. The F-test results further reveal that TikTok, consumer perceptions, and consumer ethnocentrism together have a significant influence on the purchase intention of local products among MSME consumers in Yogyakarta.

Strategy Marketing E-Commerce in Era Technology 4.0 (Studies Case Platform Digital Ict Tok)

2024-11-01T21:31:06+07:00

ABSTRACT

Currently, the development of information technology is very complex and has many impacts on human life, including Internet business, namely E-Commerce which save time and does note require large capital to promote products. One of them is Tiktokshop which sell goods and services so that anyone can do business and compete at low costs. This website provides business opportunities and sell various products at more affordable prices than general stores To streamline its marketing, Tiktok shop is collaborating with Tokopedia. TikTok is known to be collaborating with PT GoTo Gojek Tokopedia Tbk (GOTO) with an investment of US$ 1.5 billion or around Rp. 23 trillion. Technology issuers GoTo and TikTok officially announced a strategic partnership on Monday 11 December 2023. This collaboration is here to strengthen the growth of Indonesia's digital economy with a focus on empowering and expanding the market for national MSME players. Therefore this research will analyze the Business to type E-Commerce marketing strategy Customers (B2C) use content analysis to provide an Overview of how to increase the effectiveness and efficiency of marketing strategies through E- commerce. In the era of the industrial revolution 4.0, the development of information technology is growing rapidly so that it can have an influence on society in support various business activities, both large and small, so that they can be known globally. With the development of information technology, sales volume and profits can be increased. Digital Marketing is a marketing medium that has a huge influence. This research is a qualitative descriptive research. Data was collected using the library research method. Using content analysis and deductive analysis, this research examine the marketing strategy of E-Commerce Tiktok shop. The research results show that Tiktok shop is an on line mall that provides on line business easily, while providing a safe and comfortable on line shopping experience for sellers and buyers because it has many of the latest features such US for sellers, creators, affiliates.