https://research.adra.ac.id/index.php/jseact <p style="text-align: justify;"><strong>Journal of Social Entrepreneurship and Creative Technology </strong>is an international forum for the publication of peer-reviewed integrative review articles, special thematic issues, reflections or comments on previous research or new research directions, interviews, replications, and intervention articles - all pertaining to the research fields of Entrepreneurship and Creative Technology research. All publications provide breadth of coverage appropriate to a wide readership in Entrepreneurship and Creative Technology research depth to inform specialists in that area. We feel that the rapidly growing <strong>Journal of Social Entrepreneurship and Creative Technology</strong> community is looking for a journal with this profile that we can achieve together. Submitted papers must be written in English for initial review stage by editors and further review process by minimum two international reviewers.</p> Yayasan Adra Karima Hubbi en-US Journal of Social Entrepreneurship and Creative Technology 3048-3832 https://research.adra.ac.id/index.php/jseact/article/view/3948 <p>Rural agrotourism has emerged as a strategic approach for promoting sustainable rural development by integrating agricultural resources, cultural heritage, and tourism activities. Increasing competition within the tourism sector, combined with rapid digital transformation and evolving visitor expectations, has created new challenges and opportunities for rural destinations. Social entrepreneurship offers a promising mechanism for empowering local communities, generating social value, and fostering innovation, while digital marketing platforms provide effective tools for expanding market reach and enhancing destination visibility. This study aims to examine the role of social entrepreneurship and innovative digital marketing platforms in fostering rural agrotourism development and to explore how their integration contributes to sustainable tourism growth. A qualitative research design employing a multiple-case study approach was utilized. Data were collected through the analysis of scholarly literature, institutional reports, tourism development documents, and case-based evidence related to rural tourism enterprises and community-based initiatives. Findings indicate that social entrepreneurship strengthens community participation, enhances local capacity, and promotes destination innovation. Innovative digital marketing platforms, including social media, online promotion tools, and digital storytelling strategies, significantly improve destination visibility, tourist engagement, and market accessibility. Synergistic interaction between entrepreneurial leadership and digital innovation emerged as a critical factor supporting sustainable agrotourism development. The study concludes that integrating social entrepreneurship with digital marketing strategies provides an effective pathway for strengthening rural economies, enhancing tourism competitiveness, and promoting inclusive and sustainable community development.</p> Rebecha Prananta Nong Chai Michael Turner Margaretta Andini Nugroho Copyright (c) 2026 Rebecha Prananta, Nong Chai, Michael Turner, Margaretta Andini Nugroho https://creativecommons.org/licenses/by-sa/4.0 2026-06-17 2026-06-17 3 3 190 204 10.70177/jseact.v3i3.3948 https://research.adra.ac.id/index.php/jseact/article/view/3826 <p>In response to growing global challenges such as inequality, climate change, and resource scarcity, the role of digital innovation in entrepreneurship has gained prominence. Traditional models of entrepreneurship often prioritize profit maximization, while the increasing need for sustainable development calls for a shift towards more human-centered approaches. This research explores the intersection of digital innovation and human-centered values within entrepreneurship, focusing on how these innovations can contribute to social sustainability. The study aims to examine how entrepreneurs are integrating digital technologies with social values to create businesses that not only generate economic returns but also address societal issues. A mixed-methods approach was employed, combining qualitative interviews with entrepreneurs and quantitative data on business performance and social impact. The findings reveal that businesses incorporating human-centered values into their digital innovations saw enhanced market reach, operational efficiency, and social impact. This research concludes that reframing entrepreneurship to integrate social and environmental goals alongside economic objectives is critical for creating sustainable, inclusive business models. By emphasizing human-centered values, digital innovation can become a powerful driver for social sustainability.</p> Ryan Teo Rachel Chan Eva Janssen Erni Nurhayani Copyright (c) 2026 Ryan Teo, Rachel Chan, Eva Janssen, Erni Nurhayani https://creativecommons.org/licenses/by-sa/4.0 2026-06-19 2026-06-19 3 3 205 217 10.70177/jseact.v3i3.3826