THE INTERPLAY BETWEEN DATA MINING MATURITY AND STRATEGIC DECISION MAKING: ASSESSING THE MEDIATING ROLE OF PREDICTIVE ANALYTICS IN KNOWLEDGE INTENSIVE FIRMS

Muchamad Sobri Sungkar (1), Zhou Hui (2), Sun Wei (3)
(1) Universitas Harkat NegeriID Indonesia,
(2) Sun Yat-sen UniversityCN China,
(3) Beijing Institute of TechnologyCN China
300-311
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