HALAL ECONOMY AND GLOBAL TRADE 4.0: DIGITAL HALAL STANDARDS IN CROSS-BORDER E-COMMERCE
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Cross-Border E-Commerce, Digital Halal Standards, Halal Economy
Abstract
The rise of the Fourth Industrial Revolution has redefined global trade structures, creating both opportunities and challenges for the halal economy. This study explores the transformation of halal value chains within the framework of Global Trade 4.0, emphasizing the role of digital halal standards in facilitating trustworthy cross-border e-commerce transactions. Using a qualitative-descriptive approach supported by case analyses from Southeast Asia and the Middle East, this research examines how blockchain verification, AI-driven certification, and digital traceability systems strengthen transparency and consumer trust in halal supply chains. Findings indicate that the integration of digital halal standards not only enhances cross-border compliance and interoperability between national certification bodies but also accelerates the inclusivity of Muslim SMEs in global markets. However, regulatory fragmentation and uneven technological infrastructure remain critical barriers to achieving a unified digital halal ecosystem. The study concludes that harmonizing digital halal standards through multilateral cooperation and technological governance is essential to ensuring ethical, transparent, and sustainable growth in the global halal economy.
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Copyright (c) 2026 Amelia Hayati, Nurul Huda, Napat Chai
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